HERFORM Pilates Privacy Policy

Effective Date: August 7, 2026

Privacy Policy

HERFORM Pilates (“HERFORM,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, create an account, purchase memberships or class packages, book classes, or otherwise interact with our studio.

By using our website or services, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth (if provided)
  • Emergency contact information
  • Account login credentials
  • Membership and class attendance history

Payment Information

Payments are securely processed through third-party payment processors. HERFORM does not store your complete credit or debit card information on our servers.

Health Information

If you voluntarily provide information regarding injuries, physical limitations, pregnancy, or other health-related concerns to help us safely provide Pilates instruction, we will use that information only as necessary to provide our services.

Website Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Date and time of access
  • Website usage information
  • Cookies and similar technologies

How We Use Your Information

We use your information to:

  • Create and manage your member account
  • Schedule and manage classes
  • Process memberships and purchases
  • Communicate regarding bookings, waitlists, cancellations, and studio updates
  • Respond to customer service requests
  • Improve our website and member experience
  • Send promotional emails, newsletters, and marketing communications (you may unsubscribe at any time)
  • Maintain studio safety and security
  • Comply with legal obligations

Booking Platform

HERFORM uses Mariana Tek to manage memberships, class scheduling, payments, attendance, and member accounts. Information you provide when creating an account or booking services may be processed through Mariana Tek in accordance with their privacy and security practices.

Email and SMS Communications

By creating an account or making a purchase, you may receive:

  • Booking confirmations
  • Appointment reminders
  • Waitlist notifications
  • Membership updates
  • Studio announcements
  • Promotional offers

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those communications. Transactional communications related to your account or bookings may still be sent.

Cookies

Our website may use cookies and similar technologies to:

  • Improve website functionality
  • Remember user preferences
  • Analyze website traffic
  • Enhance user experience

You may disable cookies through your browser settings; however, doing so may affect certain website features.

Sharing Your Information

We do not sell your personal information.

We may share your information with trusted service providers that help us operate our business, including:

  • Mariana Tek
  • Payment processors
  • Email marketing providers
  • Website hosting providers
  • Analytics providers
  • Technology and customer support vendors

We may also disclose information if required by law or to protect the rights, safety, or property of HERFORM, our members, or others.

Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to:

  • Maintain your account
  • Provide our services
  • Meet legal, accounting, or tax obligations
  • Resolve disputes
  • Enforce our agreements

Your Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Withdraw consent where applicable
  • Opt out of marketing communications
  • Request a copy of your personal information

To exercise these rights, please contact us using the information below.

Children’s Privacy

HERFORM’s services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised Effective Date. Continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

HERFORM Pilates
Email: support@herformpilates.com

We will make reasonable efforts to respond to your inquiry as promptly as possible.